Corporate citizenship refers to an
organization’s role in or responsibility
toward society. Companies with high
citizenship recognize the interest of
society as equal to business interests
and hold themselves accountable for
the impact they have on communities.
The main elements of corporate citizenship are not too dissimilar from the concepts of corporate social responsibility (CSR) i.e. societal obligations, voluntary actions, values, and ethics. However, environmental responsibility, a key theme of CSR is what separates the two principles.
The CHANGE campaign aims to increase citizenship efforts and unlock organisational power. It offers young people from disadvantaged backgrounds access to work experience, placements, education, and links to real jobs. We are addressing the need for skills that open doors to employment and economic opportunity
The campaign is being launched at a time of
record youth unemployment. The impact of
COVID-19 has been paramount, affecting job
security, reducing opportunities available,
whilst also increasing redundancy rates, the
competitiveness of the job market, and the
demand for high skilled applicants. In
addition, young people from disadvantaged
backgrounds are disproportionately affected
due to pre-existing difficulties and barriers to
As youth unemployment rates rapidly increase post-pandemic, the need for collective and effective action from businesses and civil society to create sustainable employment outcomes is highlighted.
The campaign allows your business to play an integrated and transformative role in tackling problems around youth unemployment. MRF are also committed to delivering in-house placements to help address the problem.
The CHANGE campaign empowers young people to change their lives and help those who need it
most – disadvantaged youths. Disadvantaged is
defined as young people from low income or
jobless households, facing personal
difficulties, in care, affected by gang-related
issues, with a lack of experience, education,
or poor grades, or identified as at risk of child exploitation, abuse, and engaging in criminal activities.
Our aim is to provide early intervention that inspires, motivates, educates and prevents a generation of young people from falling into one of the biggest barriers into work - the cycle of ‘no job - no experience; no experience - no job’.
By supporting organisations of all shapes and sizes to unlock the potential of these young people, the CHANGE campaign can help drive business performance and bring about lasting social change.
Building a future of success
Learn more about how your business can get involved in the CHANGE campaign.
Benefits of corporate citizenship
1. Increased employee satisfaction and creativity
Giving your employees opportunities to volunteer, especially during working hours, creates a sense of community within your organization, as well as a connection to the surrounding community.
Participation in community activities can help forge stronger bonds between employees and corporations, whilst increase workplace engagement, productivity and motivation as employees gain a sense of pride in their work, personal-development, and achievement.
Corporate citizenship can also increase creativity and innovation. Through social involvement, employees feel re-energized about their jobs, empowered to start contributing to the bigger picture and encouraged to come up with new ideas around products, internal processes, or problem-solving solutions.
2. Improved public image
In today’s digital era, companies that demonstrate corporate citizenship gain positive exposure and praise for their involvements. Corporate citizenship can help build your reputation as a responsible business, which can, in turn, lead to a competitive advantage.