Corporate citizenship refers to an organisation's role in or responsibility toward
society. Companies with high citizenship recognise the interest of society as equal
to business interests and hold themselves accountable for the impact they have on
The main elements of corporate citizenship are not too dissimilar from the concepts of corporate social responsibility (CSR), i.e. societal obligations, voluntary actions, values, and ethics. However, environmental responsibility, a key theme of CSR, is what separates the two principles.
The CHANGE campaign aims to increase citizenship efforts and unlock executive power. It offers young people from disadvantaged backgrounds access to work experience, placements, education, and links to real jobs. We are addressing the need for skills that open doors to employment and economic opportunity
The campaign was launched at a time of record youth unemployment. COVID-19
has been paramount, affecting job security, reducing opportunities available whilst
also increasing redundancy rates, the competitiveness of the job market, and the
demand for high skilled applicants. Also, young people from disadvantaged
backgrounds are disproportionately affected due to pre-existing difficulties and
barriers to employment.
As youth unemployment rates rapidly increase post-pandemic, the need for collective and effective action from businesses and civil society to create sustainable employment outcomes is highlighted.
The campaign allows your business to play an integrated and transformative role in tackling problems around youth unemployment. MRF is also committed to delivering in-house placements to help address the issue.
The CHANGE campaign empowers young people to change their lives and help
those who need it most – disadvantaged youths. Disadvantaged is defined as young
people from low income or jobless households, facing personal difficulties, in care,
affected by gang-related issues, lack of experience, education, or poor grades, or
identified as at risk of child exploitation, abuse, and engaging in criminal activities.
We aim to provide early intervention that inspires, motivates, educates and prevents a generation of young people from falling into one of the most significant barriers into work - the cycle of 'no job - no experience; no experience - no job'.
By supporting organisations of all shapes and sizes to unlock the potential of these young people, the CHANGE campaign can help drive business performance and bring about lasting social change.
• Fundraise for us
•Become a charity partner: Help us make a long-term difference in young people's lives. We are looking to create impactful, mutually beneficial charity-corporate relationships. Whether you want to collaborate with MRF on future projects, take a financially supportive role, create volunteer opportunities for employees, or take on an advisory role to support the charity's growth, we can discuss collaboration in line with your CSR strategies and business needs.
• Gift Donations: Providing unique opportunities young people do not have accesses to or cannot afford is at the heart of what we do. For example, our instrument loan scheme lends out equipment to students to provide the chance to learn a new skill. You can support the charity by donating equipment, resources, or vouchers to purchase equipment. Examples include musical instruments or filmmaking equipment/ studio time to record music videos.
• Auction/Raffle Contributions: We would be delighted if you considered donating an auction or raffle item. The money raised with help support further MRF projects. Your generous donation will be in support of a great cause, and you will be thanked on the night.
• Skills-based Workshops: Volunteer to share your insights whilst encouraging young people to explore different paths and unlock their full potential. E.g., negotiation, personal development, artist management, financial management etc.
• Employability workshops: Confidence building exercises, CV and cover letter advice, mock interviews, support with current job applications, advice on organisation recruitment and opportunities or the opportunity to secure a summer internship/work placement/apprenticeship in your company.
• Speed Mentoring: Corporate mentors, eight young people. Six-minute rounds. Quickfire advice. It is an opportunity for young people to discuss career or educational options with people in their shoes.